Instant Income marketing plan to turnaround your business


Resources for Meeting Planners, Seminar Promoters
& Customer-Outreach Managers

Janet Instant Income BookMeet Janet Switzer… 

A 25-year veteran of the marketing and advertising field, Janet Switzer is unique among experts as the woman who’s developed and executed the day-to-day income-generation strategies of many of the world’s top celebrity entrepreneurs.

Jack Canfield of Chicken Soup for the Soul; Mark Victor Hansen, author of The One Minute Millionaire; personal finance expert David Bach; motivational speaker Les Brown; underground business guru Jay Abraham, and tapping-therapy founder Dr. Roger Callahan have all been her high-profile clients, among many others.

Today, she’s the #1 bestselling author of Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs from McGraw-Hill Publishers. As well, she’s the New York Times and USA Today best-selling co-author of The Success Principles: How to Get From Where You Are to Where You Want to Be, published in 26 languages.

Her books, newsletters and training courses are read and used by businesspeople in more than 80 countries. And her popular small business column is syndicated to more 220 media outlets worldwide. she’s counseled more than 50,000 companies and entrepreneurs worldwide in generating immediate revenue and securing long-term success in their small business.

Miss Switzer has traveled to nearly every continent speaking to thousands of entrepreneurs, independent sales professionals, corporate employees and industry association members on the principles of success and income generation.

She is the Founder of Income Advisors worldwide consulting network—the revenue-focused, small-business alternative to research- and analysis-based corporate management consulting firms.

She has been a widely published journalist, began her professional career as a Congressional campaign specialist for a Member of the United States House of Representatives, and is a former columnist with Nightingale-Conant’s AdvantEdge magazine and Training Magazine (Asia Edition).

A popular media personality, she has been featured in the Wall Street Journal, USA Today, the New York Times, Time Magazine, US Weekly, Entrepreneur Magazine, Publisher’s Weekly, Metropolitan Magazine, Costco Connection and countless other periodicals and newspapers.

She is also one of America’s most respected authorities in the knowledge products industry, and helps achievers who are experts in their field attain worldwide status and million-dollar incomes by building publishing empires around their business strategies, training concepts, industry expertise and unique market posture. Her multi-media short-course How Experts Build Empires is the industry’s definitive work on the subject of developing and marketing knowledge products.

Miss Switzer has not only built highly visible information product empires spanning hundreds of specialty titles for recognized authors and experts, she has engineered countless information marketing campaigns and generated millions of dollars in the process.

Janet Switzer knows how to turn expertise in any field into publishing assets and promotional activity that generates substantial revenue.

Since 1993, she has been the marketing strategist behind Jack Canfield’s seminar and publishing divisions, for Mr. Canfield’s Souper Speakers speakers bureau, and for Mark Victor Hansen’s seminar and in-house catalog activity. As well, for the past 18 years, she has been the strategist behind media campaigns, book promotions, direct-mail campaigns and specialty market campaigns for the blockbuster Chicken Soup for the Soul book series and its associated New York Times and international bestselling authors. Of particular note, she developed later book campaigns and career strategy for such prominent Chicken Soup authors as Marci Shimoff (Chicken Soup for the Soul women’s titles), Lisa Nichols (Chicken Soup for the African-American Soul), Kim Kirberger (Chicken Soup for the Soul teen titles), and Jeff Aubery (Chicken Soup for the Golfer’s Soul).

Additionally, she built business guru Jay Abraham’s publishing division from seven titles to more than 320 titles for both the general business market and specialty professional markets. She developed an entire catalog operation with a national telemarketing sales force offering books and multi-media products priced from $49 to $5,000. She was instrumental in launching a multi-million dollar seminar division for Mr. Abraham, including developing seminar curriculum materials and coordinating marketing programs for seminars priced from $5,000 to $25,000. And, she ghosted for Mr. Abraham one of the highest-priced books of all time—Recession Proofing Your Business: How to Outmaneuver, Outwit & Outmarket Your Most Formidable Competitors Before They Know What’s Hit Them—selling at $1,000 per copy.

For a self-published author in the alternative health care market, Miss Switzer developed a seminar division, a subscription consulting program, consumer advertising campaigns and a brand licensing program that generated more than $1,000,000 in just 294 days. Additionally, she developed an international distributor network for the previously unknown author’s books and audio training programs, including selling the Canadian distribution rights to an investor consortium who later franchised retail-style health clinics around the brand. She has worked to advance the brands of many established authors, including developing book marketing campaigns, radio syndication campaigns, train-the-trainer program marketing and other campaigns for seasoned authors Laurie Beth Jones (Jesus CEO, Jesus in Blue Jeans and The Path); Internet marketing guru Yanik Silver; Yolanda King, daughter Dr. Martin Luther King Jr.; bestselling author Cynthia Kersey (Unstoppable), and many other celebrated authors.

Because of her unique expertise in marketing information and knowledge products, Miss Switzer has become one of America’s top advisors to entrepreneurs, consultants, direct sales professionals, professional practitioners, specialty businesses and other entrepreneurial and corporate groups who benefit from being both published and publicized. As well, she has counseled businesses in dozens of diverse industries and in virtually every business category including hi-tech, manufacturing, retail, service businesses, dealer-distributors, professional practices, consulting firms and more.

She’s counseled more than 50,000 companies and entrepreneurs worldwide in leveraging their products, services, inventory, expertise, distribution channels, Internet presence, intangibles and other assets for countless millions in potential revenue.

She is a hands-on strategist with the ability to execute campaigns with assurance. Unlike other experts who merely conjure up good ideas, Miss Switzer actually produces the ads, letters, scripts, response devices and other marketing vehicles that transform good strategies into great profits—then leverages them for even greater gain, often on a shoestring budget or no budget at all. She knows from experience what works—and what doesn't. She knows where to cut costs and how to eliminate them altogether.

She knows how to help businesses generate substantial new revenue using a system of strategies that are not only quick to execute, but which bring in the cash quickly, too. Miss Switzer makes her home in Thousand Oaks, California. She can be reached at (805) 499-9400. Or visit and

To read about Janet Switzer's speaking topics, click on the links below:

The Success Principles: How to Get From Where You Are to Where You Want to Be

Instant Income®: 30 Days to Bigger Bucks from Your Small Business

"If Only My Employees Could Think Like Me": Intrapreneurship for Today's Savviest Employers

How Experts Build Empires™: The Step-By-Step System for Turning Your Expertise Into Super-Lucrative Profit Centers


To download important Pre-Event Documents: 

To download a hi-resolution photo of Janet Switzer, click-and-hold on this link SwitzerHiResCYMK.jpg then choose “Save to Disk.” 

Click here to view, print or copy expanded biographical statements specific to Janet’s topics for use in your event marketing materials.  Contact us to request additional marketing materials not featured at this website.  We have a huge inventory of e-blasts, display advertisements, radio spots, promotional video clips, podcasts and more that can easily be re-purposed to help you sell Janet’s participation at your event! 

Income Plan

If You’re Responsible for Helping Your Dealers and Customers Build Their Business...

...the Instant Income Dealer-Training and Outreach Programs are your solution! 

If your customers buy your products or services to resell to someone else, your revenues are driven by your customers’ ability sell these goods and services profitably—then keep repurchasing from you.  Now, Instant Income expert Janet Switzer can help you and your customers with support and training programs designed specifically to teach dealers, resellers, affiliates and others strategies for securing more business—by gaining new customers, leveraging joint venture relationships, conducting better Internet marketing, making ad dollars work harder, reactivating past customers and more. 

Click here to go to the Instant Income Dealer Programs Page and find out how your company or division can offer Instant Income Small Business resources as a customer appreciation program, dealer support program or member outreach program—delivering teleseminars, live workshops, e-courses, consulting circles and more.  When your customers grow, your revenues grow, too!

 The Instant Income series of books, teleseminars, webinars, one-day workshops, multi-media training tools and subscription coaching program serves small business owners who have yet to develop sophisticated marketing and advertising systems in their business, and who may not even have their own in-house marketing staff.  The Instant Income curriculum focuses on teaching proven strategies for creating instant cash in small business — cash that could be used to fund capital purchases, additional advertising, in-house salespeople and other expenditures that help grow a business.

 The Instant Income curriculum does not require a large marketing budget to implement, but rather, introduces business owners to strategies that cost just a few hundred dollars to execute — or in many cases, nothing at all until sales are made. 

How to Book Janet Switzer:

Janet SwitzerWe want to make the selection of a speaker for your event as easy as possible.  If you feel Janet Switzer may be the right speaker for your audience, please preview her topics, then contact us at (805) 499-9400 to request a demo video and speaker’s package via email plus any other information you may need. 

If you have specific dates for your event, we’re happy to “pencil them in” on Janet’s calendar, giving you a priority hold for those dates while you’re making your decision.  This is highly recommended as Janet’s calendar is often booked up to two years in advance!

After confirming with us that you want Janet to speak to your group, we’ll send you Janet’s pre-program questionnaire and schedule a private phone call with Janet to discuss your event and learn more about your expectations.  This enables Janet to learn more about your company, your audience, their history, current challenges and opportunities and other information that will help Janet match your needs. 

We want to know what you’d like your audience to take away from their time with Janet.  We also request that you supply us with any printed materials and/or videos you may have on your company, your group and your event.  This will provide Janet with valuable background information regarding your company’s products and services, and will help her craft a speech that is more valuable to your organization.

Once your booking is confirmed, we’ll supply you with an audio-visual requirement sheet, which also includes tips for a successful meeting.  Along with that document we include Janet’s formal introduction for your emcee or program sponsor to read.  If your organization would like to record Janet’s copyrighted presentation, either on audio or video, we can provide you with an audio/video recording agreement.

We’re with you every step of the way—always ready to assist with details and questions.  We want your experience with Janet Switzer to be outstanding... a program where your people enjoy an informative and inspiring program packed with strategies and principles that can help them in today’s competitive marketplace! 

To book Janet Switzer, contact: 

Success Resources International tele: (805) 499-9400 fax: (805) 499-9470 email: 


Harv EkerInstant Income Book“Everything you need is in it...”

You have a choice. You can spend 10 million dollars or 10 lifetimes to learn this rare information... or you can read this book. Everything you need is in it.

T. Harv Eker
#1 New York Times bestselling author of Secrets of the Millionaire Mind