A 25-year veteran of the marketing and advertising field, Janet Switzer is unique among experts as the woman who’s developed and executed the day-to-day income-generation strategies of many of the world’s top celebrity entrepreneurs.
Jack Canfield of Chicken Soup for the Soul; Mark Victor Hansen, author of The One Minute Millionaire; personal finance expert David Bach; motivational speaker Les Brown; underground business guru Jay Abraham, and tapping-therapy founder Dr. Roger Callahan have all been her high-profile clients, among many others.
Today, she’s the #1 bestselling author of Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees and Occasional Entrepreneurs from McGraw-Hill Publishers. As well, she’s the New York Times and USA Today best-selling co-author of The Success Principles: How to Get From Where You Are to Where You Want to Be, published in 26 languages.
Her books, newsletters and training courses are read and used by businesspeople in more than 80 countries. And her popular small business column is syndicated to more 220 media outlets worldwide. she’s counseled more than 50,000 companies and entrepreneurs worldwide in generating immediate revenue and securing long-term success in their small business.
Miss Switzer has traveled to nearly every continent speaking to thousands of entrepreneurs, independent sales professionals, corporate employees and industry association members on the principles of success and income generation.
She is the Founder of Income Advisors worldwide consulting network—the revenue-focused, small-business alternative to research- and analysis-based corporate management consulting firms.
She has been a widely published journalist, began her professional career as a Congressional campaign specialist for a Member of the United States House of Representatives, and is a former columnist with Nightingale-Conant’s AdvantEdge magazine and Training Magazine (Asia Edition).
A popular media personality, she has been featured in the Wall Street Journal, USA Today, the New York Times, Time Magazine, US Weekly, Entrepreneur Magazine, Publisher’s Weekly, Metropolitan Magazine, Costco Connection and countless other periodicals and newspapers.
She is also one of America’s most respected authorities in the knowledge products industry, and helps achievers who are experts in their field attain worldwide status and million-dollar incomes by building publishing empires around their business strategies, training concepts, industry expertise and unique market posture. Her multi-media short-course How Experts Build Empires is the industry’s definitive work on the subject of developing and marketing knowledge products.
Miss Switzer has not only built highly visible information product empires spanning hundreds of specialty titles for recognized authors and experts, she has engineered countless information marketing campaigns and generated millions of dollars in the process.
Janet Switzer knows how to turn expertise in any field into publishing assets and promotional activity that generates substantial revenue.
Since 1993, she has been the marketing strategist behind Jack Canfield’s seminar and publishing divisions, for Mr. Canfield’s Souper Speakers speakers bureau, and for Mark Victor Hansen’s seminar and in-house catalog activity. As well, for the past 18 years, she has been the strategist behind media campaigns, book promotions, direct-mail campaigns and specialty market campaigns for the blockbuster Chicken Soup for the Soul book series and its associated New York Times and international bestselling authors. Of particular note, she developed later book campaigns and career strategy for such prominent Chicken Soup authors as Marci Shimoff (Chicken Soup for the Soul women’s titles), Lisa Nichols (Chicken Soup for the African-American Soul), Kim Kirberger (Chicken Soup for the Soul teen titles), and Jeff Aubery (Chicken Soup for the Golfer’s Soul).
Additionally, she built business guru Jay Abraham’s publishing division from seven titles to more than 320 titles for both the general business market and specialty professional markets. She developed an entire catalog operation with a national telemarketing sales force offering books and multi-media products priced from $49 to $5,000. She was instrumental in launching a multi-million dollar seminar division for Mr. Abraham, including developing seminar curriculum materials and coordinating marketing programs for seminars priced from $5,000 to $25,000. And, she ghosted for Mr. Abraham one of the highest-priced books of all time—Recession Proofing Your Business: How to Outmaneuver, Outwit & Outmarket Your Most Formidable Competitors Before They Know What’s Hit Them—selling at $1,000 per copy.
For a self-published author in the alternative health care market, Miss Switzer developed a seminar division, a subscription consulting program, consumer advertising campaigns and a brand licensing program that generated more than $1,000,000 in just 294 days. Additionally, she developed an international distributor network for the previously unknown author’s books and audio training programs, including selling the Canadian distribution rights to an investor consortium who later franchised retail-style health clinics around the brand.
She has worked to advance the brands of many established authors, including developing book marketing campaigns, radio syndication campaigns, train-the-trainer program marketing and other campaigns for seasoned authors Laurie Beth Jones (Jesus CEO, Jesus in Blue Jeans and The Path); Internet marketing guru Yanik Silver; Yolanda King, daughter Dr. Martin Luther King Jr.; bestselling author Cynthia Kersey (Unstoppable), and many other celebrated authors.
Because of her unique expertise in marketing information and knowledge products, Miss Switzer has become one of America’s top advisors to entrepreneurs, consultants, direct sales professionals, professional practitioners, specialty businesses and other entrepreneurial and corporate groups who benefit from being both published and publicized.
As well, she has counseled businesses in dozens of diverse industries and in virtually every business category including hi-tech, manufacturing, retail, service businesses, dealer-distributors, professional practices, consulting firms and more.