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A 40-minute Maneuver To Make It Easier For New Clients To Find You

Keyword-Driven and Upscale, LInkedIn Has Now Become the Established Home on the Internet for Finding New Business-to-Business Clients… And Establishing Yourself As an Expert in your Field

If You Haven’t Moved Beyond Filling In Your Profile, However, This 40-Minute Strategy Will Substantially Boost Your Ability to Find High-Paying Clients

Virtually everyone is familiar with the Internet’s most established social network for businesspeople — LinkedIn — now with more than 100 million members worldwide (up from just 8.5 million in 2007).  It’s literally the world’s largest professional network, so not only does it provide opportunities to connect with people who can help your business, it’s the ideal recruitment platform for new clients and customers.

Below, I’ve assembled a LinkedIn short-course to get you started, connected and recognized in just 40 minutes or less. Ready? More »

New Income Strategies to Get More Customers – And Instant Income.

If you’ve struggled in this economy with getting people to look at your products, service or consulting services, be assured there are things you can do to bring in more customers.

I just finished a brand new guide on the subject detailing:

Create Immediate Cash-Flow From 10 Easy New-Business Development Strategies

• Four strategies for immediately getting thousands of prospective new customers to look at your product or service.

• A complete strategy for adding new dealers and distributors for your products.

• Referral systems that encourage others to send business to you.

• Four ways to sell more to existing customers.

You’ll get guidance in finding new income for your business, and it even includes sample ads and the templates for creating the marketing pieces you’ll need — there’s even an internal audit to get your business ready to bring on new dealers and distributors who will grow your business with new outlets for your product or service.

You can get the NEW Income Strategies Guide by clicking here. Best of all,  it’s free.

Be assured, it’s not another one of those sales letters in disguise. It’s real information your business can use now. (Of course, if you’d like to read a sales pitch and want many more ways to grow and thrive in this economy, click here to read more about the Instant Income Business Enhancement System — complete with a 320-page manual, marketing and advertising archive, cash-flow planning calendar and other tools that are focused solely on boosting cash-flow in your business.)

How to convert more leads into customers

70% of our readers said they need to convert more sales leads into customers. With these simple techniques, even your administrative, operations and retail staff can become sales superstars…

Two weeks ago, I promised to report on the results of a comprehensive survey we presented to Instant Income readers. Among other questions readers answered was this one:

What are the most critical things you need to start doing in your business today?

Many of you said you needed to “launch new products and services.” Others identified “staying in communication with past customers” as a priority. Many more identified “marketing our services more aggressively” as critical to their business.

But a whopping 70% of readers — the largest percentage by far — said they needed to immediately “improve our sales function to convert more leads into customers.”

Today’s post is dedicated to meeting that need.

Start With Specific Offers That Pre-Sell Leads Before They Call or Come Into Your Store

Perhaps the easiest way to make a sale is when the prospective customer calls your business or visits your store already pre-disposed to buy a specific product or service. This kind of pre-sold situation can only happen when you make specific offers in your lead-generating materials and give prospects every reason why they should want what you’re advertising.

What makes an offer “specific”?

Presenting (in an advertisement, email, radio commercial or other device) a unique item or product bundle, with compelling benefits why the prospect should be interested, at a specific price that would be considered a good value, along with a call-to-action for the prospect to call or visit your store within a specific time period. That’s a specific offer.

Unfortunately, so many businesses advertise non-products and non-benefits like, Quality, service and low prices or In business for 27 years! But instead of sounding like every other business in town, why not make a specific offer that has a sense of urgency about it and gets people to pick up the phone and call you? More »

Offers That Bring In the Cash

Free offers

When it comes to making compelling offers in your advertisements, sales letters and webpages, I like offers that say:

There’s only one package, it includes these items (or services), the price is this, and here’s why that price is such a great deal.

I never recommend gimmicks like bronze, silver and gold packages with different benefits and different prices. Too many choices can confuse the reader — and a confused reader will say “no” every time, rather than struggle through too many details.

Unlike the Two-Step Offer I talked about previously, a “straight sale” offer is designed to close the sale and persuade the reader make a buying decision solely from the piece they’re reading at that moment. This might be a letter, a newspaper ad, an email… even a postcard. It’s designed to induce the reader to act immediately on what they read and make a purchase from you.

What kinds of straight sale offers work? Here are the top five:

1. Limited Time Offer. It works well if you’re promoting a service with an upcoming start date or a product where the special pricing or combination of items in the product bundle won’t be available after a certain date. Why? Because there’s a time limit for people making a buying decision. Limited-time offers convey a “sense of urgency.”

2. Discounted Price Offer. I dislike random or percentage-off discounting because I think it sends the wrong message to your prospect — that somehow when you charged full price you were charging more than was reasonable or fair. But if you have a legitimate reason to discount, this kind of offer works well. If you sell equipment, for example, and recently bought inventory of the newest model, you could say, “We just received a shipment of the brand new XK-48 Widget. But we also have lots of the previous model left over. They’re still excellent units, but you know what? We need to sell them to make room in our warehouse. We have 127 units left. As a favor to you, we’re going to offer it to you, not at the original price of $995, not even at the discounted price of $695. We are going to offer it to you for our cost — just $422.68.”

3. Limited Availability Offer. This is a very effective offer for any kind of service that people are eager to schedule. For example, once the weekday morning downtime in your day spa is filled, you won’t be able to offer your premium aromatherapy massages at half-price anymore just to fill your schedule. There is tremendous incentive in these types of offers for people to respond before all spots are taken.

4. “Don’t Let Competitors Respond First.” This is a very compelling offer, particularly for high priced business products or services where you are able to limit who you sell to. Being naturally competitive, most business owners will jump at the chance to be the one and only person who captures the product or service you’re offering — thereby cutting their competition out of the running for your product or service. It causes prospects to decide more quickly…and to not think about it too much.

5. Free Bonus. You may have heard other marketers say, Sell the Sizzle, Not the Steak. What this means is that you create your offer in such a way that you talk more about the valuable bonus than you do about the actual product or service you’re selling.

In my next blog post, I’ll give you a short tutorial to help you write your own offers.

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Finally, feel free comment on what you’ve read so far. What changes, if any, will you make to the way you promote and sell your products and services? What kinds of offers are you making right now that work.

Tell me by leaving a reply below.

Until next time,

Janet Switzer

Creative Commons License photo credit: Eleventh Earl of Mar