How To Make Offers That Compel Prospects to Buy
Direct-response copywriters have known for decades that one way to boost cash-flow immediately in your business is to write compelling copy — in your ads, sales letters and webpages — that causes the reader to make a purchase. But if you don’t have this specialized copywriting experience, you can still execute the Instant Income strategies and bring in the cash by remembering this key principle: Make specific product and service offers in your ads and marketing copy.
So many businesses say things like, “We have quality products,” or “We have low prices.” But instead of sounding like every other business in town, why not make an specific offer instead that has a sense of urgency about it and gets people to pick up the phone and call you to purchase?
If you have an air-conditioning service company for example, you could say, “For the next 14 days, we’ll install a brand new top-of-the-line heating and air conditioning unit for just $3,285 including a 5-year-written warranty and free replacement filters for as long as you own your home.” That’s a lot different from just, “We have low prices.”
Making specific offers like this is one of the easiest Instant Income strategies to execute because it’s just a matter of changing the way you advertise your products in print or tell people about your company when they call on the phone.
To help you formulate specific offers, take time now to jot down your most popular product or service packages, your most popular pricing plans, and any discounts that customers respond enthusiastically to. These elements — that is, the product or service being sold, the price, the buying terms, any discounts, the limited supply, cut-off date for purchasing and so on — are all part of any compelling offer.
Jot down what’s worked for you in the past — you can post your best examples on my blog to help your fellow small business owners formulate ideas of their own.
And if you still need help with offers that work, stay tuned for my next post when I’ll list the top 5 most proven types of offers.
Until next time,
Janet Switzer
April 30th, 2009 at 8:21 pm
Janet,
Thanks for all the great information today.
I look forward to your next post.
Lynn Lane
Success Strategies For Life
May 1st, 2009 at 8:05 pm
The more I see of your thinking, the better I like what you offer. Until I was forced to give it up for physical ability reasons (disabled) I ran a “micro” business. I got more from solving the need of the customer, and their happiness when I did, than the money I made. I still see meet the customers needs, and (trust) sales will follow. So many seem to miss that in the “How to make more money,” systems that they sell.
I don’t mind if I do, but I’m not driven to do it. Too many that are doing the “Big time money,” seem driven to see how much they can make. Frank Kern may be the exception that proves the rule.:-) I see making money as a nice by product, necessary but not the sole reason, but helping people as the major reason to do it.
I also like the inference that you don’t _have_ to go after $10 million in income, or don’t bother.