Comments on: Two-Step Marketing

By: Elaine Canaday

Elaine Canaday — Sun, 19 Apr 2009 06:54:54 +0000

I believe this system can work. I am looking forward to hearing more. By the way I love your book, “Instant Income”. I just finished it and now I’m re-reading it to pick through the “gems” of your book for my specific business. Thank you so much.

By: Bibi Apampa

Bibi Apampa — Thu, 16 Apr 2009 08:36:46 +0000

Great stuff,I have found the two step marketing prospecting system very effective when used to market a product online but the challenge for me was how to translate the system to my off line business, with this article its clearer now on how to go about it. Thanks for this tip.

Bibi Apampa
http://www.Empowerment-LifeCoach.com

By: Mike Brockman

Mike Brockman — Thu, 16 Apr 2009 03:13:52 +0000

Great post. I agree that two step marketing has proven to be an effective method for getting targeted customers.
One key point is that it triggers those who are interested in what you’ve got to put up their hand and identify themselves. This qualifies them as potential buyers and allows you to focus energy on them and not waste any more time on those who aren’t interested.
Furthermore, giving valuable information away for free to the prospects helps to build trust and credibilty, while also educating them on how your solution may be right for them.

By: Chia Seed!

Chia Seed! — Thu, 16 Apr 2009 02:37:06 +0000

I am curious about this 2-step process you mention here. Certainly, many online marketers seem to be extremely well served by it. I heard so much good about it that I’ve been using it since about late nov. 2008.

The give-away item is a pdf format full color photo 28 page ebook. The product is (I would guess mid-range? 28 – 54 dollars) and a consumable physical good. However, so far what seems to be happening is that people are running off with the freebie and never coming back to buy.

The give away can only be obtained by signing onto our mailing list which comes once a month or if there’s some sale announcement or something really special. It’s currently april and there are over 130 subscribers to the list. We’ve also clawed our way to Page 1 of google for our main (and popular) search term. But everyone is still just running away with the pdf. Sales aren’t where we’d like at all–even though EVERYthing seems to be in place and “exactly what THEY said to do or how ‘they’ succeded”

What do you do when everyone takes step one but not two?

By: Erfan

Erfan — Wed, 15 Apr 2009 19:40:57 +0000

Hi Janet,
awesome article. I went ahead and shared it on my twitter account. http://twitter.com/ehettini/statuses/1527727623

Erfan Hettini

America’s Ambassador of Entrepreneurship
http://www.fire-your-employer.com

By: Roger Crain

Roger Crain — Wed, 15 Apr 2009 18:18:56 +0000

Two-step marketing! Sound like a winner to me.

By: Make Money W/O a Website or List

Make Money W/O a Website or List — Wed, 15 Apr 2009 18:13:30 +0000

Janet,

Thanks so much for the tips. I am now marketing a membership where I am having some trouble communicating to visitors how valuable it is.

You’ve given me a great idea on how to educate my visitors and really show them how my site will really help them. Again, thank you,

Jinger Jarrett